Unknown: marzipan in Central Asia

Kazakh executives like to give Kazakh chocolates to their German colleagues as gifts. In contrast, the German speciality of marzipan is largely unknown in Central Asia. The MP participants from Kazakhstan and Kyrgyzstan therefore followed production of this delicacy with some amazement during a tour of Berlin-based Moll Marzipan GmbH.

Moll Marzipan GmbH looks back on a long tradition. Founded in 1860 as a ‘Berlin-based marzipan paste factory’ by the master confectioner Rudolf Moll from Lübeck, it rapidly established itself as the purveyor to the court of Prussia for marzipan specialities. ‘Quality from Berlin’ is far more than just a slogan here. The company has established a management system that guarantees food safety and the high quality of its products during every production step. This also includes specific aspects such as purchase of the raw materials and additives, manufacture and packing of the products, and delivery of the finished product. A total of 82 employees produce up to 8,000 tonnes of marzipan every year. Raw materials in the form of almonds, hazelnuts, cashews, pistachios, walnuts, apricot kernels and macadamias are purchased in the USA, Iran, Turkey, Moldova, India, China, South Africa and Australia. The products meet all of the certifications required in the food industry, such as the International Food Standard (IFS) Version 6 and the Food Safety System Standard (FSSC 22000:2010). Beside the usual general quality standards, the company also performs allergy management and holds halal and kosher certification.

In addition to the production of high-quality products, Moll Marzipan GmbH also strives to use resources as efficiently as possible. The company wishes to contribute to climate and environmental protection in this way. In 2014, the marzipan manufacturer was honoured with the Energy Efficiency Award for its efforts and has held energy management certification to ISO 50001 since April 2015. Given that the employees are the company’s most important asset, Moll Marzipan GmbH has introduced an exemplary health management system and organises health courses and sporting events. Top management are also actively involved. Allowing absences due to illness to be reduced and team spirit to be boosted. Such health promotion and team development measures tend to be rare in Kazakhstan and Kyrgyzstan. Alisher Marlen from Kyrgyzstan, Managing Director of CRM Technologies, now wishes to establish a new corporate culture at his company, whereby he plans to introduce a daily “Sports Hour” and “Innovation Hour” for the employees.

By Jörg Kalmbach
Carl Duisberg Centres, Cologne