roTeg AG: Robot systems for Asia

Specialising on a concrete product is often the key to success for many German SMEs. The company roTeg AG in Dortmund is a good example of this. Founded in 1993, the business first existed primarily as a small engineering office that was still based in the technology centre of Dortmund in 2012. The company consistently improved upon its innovative expertise in the field of palletising and developed sophisticated robot systems for all industries. roTeg also offers client-specific specialised models. Through continuing acquisition of new customers with their palletising robots, roTeg AG kept expanding, and in 2012 they finally built their own manufacturing hall in Dortmund. This is where 20 executives from China came to visit who were Germany as part of the Manager Training Programme.

The visit was interesting for the Chinese executives not only because it offered an in-depth view of a small, internationally successful and expanding business, but also because the products themselves were of great interest to several of the entrepreneurs. Through the use of several videos, Dr. Graefenstein was able to accommodate special requests regarding e.g. bag gripper arms or combining multiple robots in a single warehouse.Managing Director Dr. Thomas Graefenstein took the time to personally introduce his company and guide the visitors through production process. At the same time, he explained the user-friendliness of the robot systems and the comprehensive customer service that his company offers. roTeg has already expanded into the US, Scotland and Russia, plans to double the area of its company premises next year, and is slowly starting to focus on the Asian market, so contacts to China would also be beneficial to Dr. Graefenstein. As a result, several participants expressed their interest or proposed negotiations regarding cooperation on the Chinese market.

Dr. Graefenstein talking to a Chinese executive

Managing Director Dr. Thomas Graefenstein took the time to personally introduce his company and guide the visitors through production process. At the same time, he explained the user-friendliness of the robot systems and the comprehensive customer service that his company offers. roTeg has already expanded into the US, Scotland and Russia, plans to double the area of its company premises next year, and is slowly starting to focus on the Asian market, so contacts to China would also be beneficial to Dr. Graefenstein. As a result, several participants expressed their interest or proposed negotiations regarding cooperation on the Chinese market.

The visit was interesting for the Chinese executives not only because it offered an in-depth view of a small, internationally successful and expanding business, but also because the products themselves were of great interest to several of the entrepreneurs. Through the use of several videos, Dr. Graefenstein was able to accommodate special requests regarding e.g. bag gripper arms or combining multiple robots in a single warehouse.

During the tour of the construction and development department and in the manufacturing hall, the participants also gained insight into the actual working conditions and development processes. The executives were especially impressed by the professionalism they found there, as well as the organisation and structuring in the production process.
Thanks to the detailed descriptions provided by Dr. Graefenstein, who didn’t leave out any opportunity to address every last one of his guests’ questions and suggestions, the visit was a major success for both the MP participants and roTeg’s planned expansion to Asia.

By Joschka Münchenhagen
Carl Duisberg Centres, Cologne