Nahid Hasanov – Meteoric career thanks to experience and commitment

When Nahid Hasanov came to Germany in autumn 2009 as part of the BMWi Manager Training Programme, he was still working as head of the purchasing department at Embawood, a large Azerbaijani furniture manufacturer. During his one-month stay, he undertook eight individual company visits in addition to the programme itself. As a result, he signed a series of contracts, purchased product samples and familiarised himself with quality control systems. His stay was a complete success.

When Nahid Hasanov came to Germany in autumn 2009 as part of the BMWi Manager Training Programme, he was still working as head of the purchasing department at Embawood, a large Azerbaijani furniture manufacturer. During his one-month stay, he undertook eight individual company visits in addition to the programme itself. As a result, he signed a series of contracts, purchased product samples and familiarised himself with quality control systems. His stay was a complete success.

His company’s management team recognised this success, and subsequently named Hasanov managing director of Embawood Turkey. The newly established Istanbul-based subsidiary was charged with developing a new production plant for seating, organising exports and ensuring efficient logistics.

“Our company sources some of its raw materials from Turkey, hence the suggestion for a local production base,” he says of the strategic thinking behind the idea. “And the products are intended for export to Georgia, Kazakhstan and the Ukraine anyway.”

Within a very short space of time, Hasanov was able to open a production site in Düzce, 250 km east of Istanbul. Twenty-six local employees use German sewing machines to make sofas and armchairs to Azerbaijani designs. The first trial delivery was made to Georgia in mid-November 2010.

And that was just the beginning. Series production began in 2011, with 600 suites to be delivered per month in the first year, and 900 in the second. A team of 15 employees is on hand to assist the managing director with organisation and logistics.

“I really enjoy this work, not only because it represents a step forward in my career, but because it gives me the opportunity to use my experiences and knowledge. The experience gained in Germany plays a major role in this.”

Name: Nahid Hasanov
Company: Embawood LLC, Baku, Azerbaijan
Sector: Furniture manufacturer
Position: Managing Director
Training in Germany: 11 October – 7 November 2009
Training centre: Baden-Württemberg International, Stuttgart