It’s the quality that counts

Ukrainian and Belarusian managers seize the opportunities the German market offers

If Julia Matvejeva has her way, Ukrainian sweets will soon get their texture and flavour in German machines manufactured by Chocotec GmbH in Wernigerode. Olga Kvachan, on the other hand, hopes that in future recycled aluminium from Ukraine will also be fed into German melting furnaces. And Kirill Philippenko is going to build a representation of meteorological equipment made by ZERA GmbH, Königswinter, in the Republic of Belarus.

All three refer to first results from the Manager Training Programme of the Federal Ministry for Economic Affairs and Energy (BMWi) which 18 Ukrainian and two Belarusian executives completed at GICON®-International Training and Business Development GmbH in late spring 2015. The young managers paid more than 100 individual visits to businesses throughout Germany and met further potential partners at the world’s largest industrial fair in Hanover.

Although, so far, particularly Ukrainian participants have noticed reluctance among German partners who first wanted to wait and see how the political situation and the relations with Russia develop, Matvejeva, Kvachan and their training colleagues encountered less reservations. “If the quality meets the German partners’ requirements, I will supply HICon Europe GmbH in Oberhausen and SCHAUCO Handelsgesellschaft mbH in Mühlheim with semi-finished leather products ‘wet blue’, Ruslan Fogel says. “They supply car and airplane manufactures, among others, with finest leather for interior fittings.”

Oleksandr Masnyi is in negotiation with renowned German manufacturers of bakery machinery. His company Kiev-Brot wants to expand in Ukraine and increase the bread-baking capacity by 50 tonnes, and is looking for the necessary equipment. If the contracts are concluded, his German partners should be pleased because business with Eastern Europe and particularly with Russia and Ukraine is currently difficult for machinery manufacturers, also from a financial aspect. This is what the young executives were told, for instance during a visit to Theegarten-Pactec GmbH in Dresden. As a rule, about 40 per cent of the company’s exports are to these two countries; this year, the situation is not so positive.

By Peter Rösler
Konsortium GICON International Training and Business Development, Dresden