International project management at BAKTAT

In March 2015, 20 young managers from Azerbaijan visited the Mannheim-based German-Turkish company, BAK Kardeşler GmbH, which belongs to the BAKTAT group. The cross-sectoral Azerbaijani group, which also included a number of participants from the consumer goods industry, received a warm welcome at the company headquarters from company co-founder and managing partner, Mustafa Baklan. He held his presentation in Turkish, a language all participants speak fluently.

In March 2015, 20 young managers from Azerbaijan visited the Mannheim-based German-Turkish company, BAK Kardeşler GmbH, which belongs to the BAKTAT group. The cross-sectoral Azerbaijani group, which also included a number of participants from the consumer goods industry, received a warm welcome at the company headquarters from company co-founder and managing partner, Mustafa Baklan. He held his presentation in Turkish, a language all participants speak fluently.

Since the company was established back in 1986, it has positioned itself internationally and enjoys close relations with its suppliers, most of whom are based in Turkey – a country with which Azerbaijan also affords close relations. Baklan gave the guests a practical insight into the daily practice of complex international project management. Not only the smooth logistical processes between the different offices worldwide were explained in detail, but also the international corporate culture among the around 2,000 employees across the entire BAKTAT group, of which around 200 are based in Germany. In Germany, the company not only sells its products to customers of Turkish origin but increasingly also to German customers, who have come to appreciate Turkish products through their neighbours, acquaintances or holidays in the country. BAKTAT products are also extremely popular in Azerbaijan. Following a compelling presentation on the activities of this retail company that today markets over 3,000 products in more than 50 countries, guests were taken of a tour of the 26,000 m² warehouse from which all European sales are managed. The Azerbaijani managers were very impressed by the company’s international approach.

They also wanted to know more about the countless social projects in which BAKTAT is involved in Germany and Turkey in particular. Especially the participants from the food industry will actively maintain contact with BAKTAT. Participants from other industries wish to transfer the knowledge gained to their own company practices and to take an interdisciplinary approach to also implement these in their international activities.

By Vanessa Oberländer
AHP International GmbH, Berlin