German Innovations in Demand in India

“The past four weeks were the best time of my life”, is how Neelesh Chogule summarized his participation in the BMWi Manager Training Programme. Together with another 17 executives, the president of the Indian tech company Creintors from Belgaum in the southwest of the subcontinent attended trainings, company visits and business meetings with German firms at GICON®-InTraBiD GmbH in Dresden. “Cooperating with German companies is a springboard for me, my company and our trade community in India.”

Chogule had been especially productive with his time, holding seven meetings just with predominantly Saxon businesses in the field of waste water treatment, including the organic energy experts at GICON® Großmann Ingenieur Consult GmbH. “Where we live the sludge from waste water treatment is simply disposed of, but here it is referred to as ‘brown gold’ because it is used for generating energy in the organic gas facilities.” He had an opportunity to observe that first hand during a visit to the sewage treatment plants at Stadtentwässerung Dresden GmbH. In his view, these kinds of innovations constitute a major competitive advantage for German companies. However: “A key experience from the programme is that we cannot simply trade with German products in India. It must involve our own innovative creativity to consider the technologies available in Germany as part of a comprehensive solution that we can offer to Indian customers. The good thing is that many German companies are aware of this and are acting accordingly.”

Trushal Jethwa from Mumbai sees it that way, too. He intends to – distancing himself from the current trend of cheap imports from China – sell in India photovoltaic solutions made by Solarwatt GmbH from Dresden and Calyxo GmbH from Wolfen. He held talks with eight mid-sized companies specializing in solar power modules, energy storage and management during the four weeks of the programme in Germany. This ambitious manager from Anokha Solar also decided to add on a two-week stay in Dresden in order to visit the world's leading industry trade fair Intersolar Europe in Munich and make more contacts there.

He definitely feels well prepared for it at any rate. Optimal preparation for a trade fair visit – practiced at a training prior to the 2017 Hannover trade fair – and the high levels of quality in all phases of production that he had observed at Essel Deutschland and in the VEM Sachsenwerk plant in Dresden have made a real impression, as have the warm welcomes at the German companies.

They were also appreciated by Piyali Mondal. She was looking for partners for hydropower plants in India and made a match at the Bavarian company Krönauer Maschinenbau GmbH in Teisnach. “We were the first Indian people to visit there, and the entire village came to welcome us. The local press even sent a photographer.” She was pleased following their constructive meeting, which is to be continued in the remainder of this year with the head of the company making a visit to India.

By Peter Rösler
GICON International Training and Business Development, Dresden
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