Family Friendliness – a Benefit to Everyone Involved

Not only is the Dresden-based pharmaceutical company Apogepha GmbH still run by the founding family in the third generation; it is also extremely family-friendly with its own small nursery school, continued wage payment in the case of sick care of children and parents at home and child care allowances for young parents. “It is not a question of prestige or receiving a prize from the city of Dresden”, the company’s personnel manager Kathrin Kretschmer explained to executives from Turkmenistan in December 2014. “We are convinced that the success of a company depends decisively on the harmonisation of corporate objectives and the personal goals of the employees.“ She said that was the reason why offering the employees suitable working conditions and a work environment in which there is room for both a career and a family was a principle and goal of the medium-sized family enterprise. “Family friendliness means a gain – for everyone involved: for the employees who, besides success in their jobs, find happiness and a fulfilling family life and for the company.“

This insight is part of a complex of new impressions and experiences with which the 16 young executives returned home. In addition, they had initial results from individual meetings with German companies in their luggage. For instance, tillage implements from Leipzig will be used on Turkmenian fields in future. The Central Bank of Turkmenistan is considering purchasing its automated teller machines from Wincor Nixdorf International in Paderborn in future.

MP participants visited companies such as Vadossi Dresdner Back- und Sußwaren GmbH & Co. KG and the packaging specialists Theegarten Pactec GmbH & Co. KG in Dresden. Besides industry leaders such as the gas turbine division of Siemens in Erlangen and Aebi Schmidt Deutschland (street cleaning machinery), brands already well-known in Central Asia, e.g. TEXTIMA Export Import GmbH Berlin, Chemieanlagenbau Chemnitz and Mikromat Dresden, proved to be particularly open to cooperation with Turkmenistan. They stand for companies that had delivered textile and precision machine tools as well as engineering services to the former Soviet republics for decades up to 1989.

By Peter Rösler
GICON®-InTraBiD GmbH, Dresden