Entrepreneurs from Eastern Europe Active at Hannover Messe

Fifteen Ukrainian and three Moldovan MP participants – mostly directors and owners of SMEs – visited Celle in spring 2016 to explore Germany as a business location and to establish business contacts with as many German companies as possible. Two thirds of the Ukrainian managers came from the western part of the country.

The participants were all looking for business contacts. HANNOVER MESSE trade fair offered the best opportunity to collect information, compare performance and service and, naturally, also to initiate contacts – undoubtedly a highlight of the Programme! On 28 April 2016, the executives made the most of the opportunity to obtain practice-oriented information about current trends at the “Integrated Industry – Discover Solutions“ lead exhibition.

With more than 190,000 visitors, Hannover Messe was again able to maintain its position in 2016 as the most important industrial trade fair in the world. In the full exhibition halls, Industry 4.0 was a tangible experience for the participants. Especially the presentations of the most diverse specific application examples of the digitalisation of production impressed the guests from Eastern Europe. There they all found what they were looking for. For instance, the experts had the opportunity to inform themselves about individual solutions on an existing machine or about the possibilities of linking the entire production including data collection and analysis in the cloud. The entrepreneurs particularly gained important insights in industrial supply, an area in which Industry 4.0 is increasingly becoming a standard requirement.

As already during the visit to the VW plant in Wolfsburg, Oleksandr Fesenko from Kharkov was particularly impressed by the symbiosis between innovation management and quality management and the effective use of IT technology seen at Hannover Messe. Roman Reznikov from Kiev, Marketing Manager at the company AMI Ltd, took the opportunity to familiarise himself with the novelties in the software and telecommunication sector. Yevgen Zyablin from Kharkov and Anton Krotyuk from the company Azov Controls in Dnipropetrovsk were also satisfied with the results of their contacts and talks in the field of measuring and control technology. They made acquaintance with new business partners and met “old” ones. Artem Gladskyy from Khmelnitsky found two promising project partners for the distribution of LED lights and electrical modules. Maria Novokshchenova from Kiev established fruitful contacts for future joint projects. Her company is engaged in trading, financing and installing smart home products and light systems. Her aim during the negotiations was to explore possibilities and preconditions regarding the transfer of state-of-the-art software solutions to already existing and functioning technologies – quite in line with the motto of the trade fair: „Integrated Industry – Discover Solutions“.

Doina Trifan’s company produces electricity from wind energy in Moldova. She was therefore particularly interested in new technologies for alternative forms of energy generation, wind power plants and photovoltaic modules and naturally also in potential investors. Hence, the second central theme of this year’s Hannover Messe, “Integrated Energy – the Energy System of the Future“ was just right for Trifan. She was able to gain an overview of the entire energy value chain from generation, transmission, distribution and storage through to alternative mobility solutions. The MP participant contacted several German companies in the industry and presented her company and her projects to them. Initial negotiations took place and possible partners were found.
By the way, for all those interested: Hannover Messe 2017 takes place from 24 to 28 April 2017. Partner country: Poland.

By Dr Ronald Pschierer
German Management Academy of Lower Saxony (DMAN), Celle