24 Egyptian and Tunisian executives visited the B2B business exchange meeting in Potsdam organized by the Carl Duisberg Centres and the ZAB Zukunftsagentur Brandenburg GmbH.
The state of Brandenburg was awarded the title of most dynamic of all 16 federal states of Germany in a scientific ranking completed in 2012 by the Initiative Neue Soziale Marktwirtschaft (INSM) and the publication WirtschaftsWoche. The European Union has also praised the state of Brandenburg, calling it a “region of excellence.” Brandenburg’s economy excels in nine clusters that exhibit exceptionally high levels of growth: energy technology, health business, ITC and media and creative arts, traffic/transportation/logistics, optics, nutritional sciences, plastics/chemicals, metal working and tourism.
In its role as the Brandenburg’s society for the promotion of economic activity, Zukunftsagentur Brandenburg supports the foreign economic activities of Brandenburg companies by proving a number of different instruments for coordinating foreign business relations such as company trips and business exchange meetings. In May of 2015 nearly 30 medium-sized companies from Berlin and Brandenburg participated in such a B2B business exchange meeting in Potsdam that was also attended by MP participants. As Brandenburg’s company representatives are traditionally more focussed on countries in Middle and Eastern Europe, Lofti Talbi, a representative from the Tunisian Embassy, and Essam Kamal, from the Egyptian firm RAA Industrial Company, provided an in-depth report on economic opportunities in Tunisia and Egypt. Afterwards Egyptian and Tunisian managers were available for a round of interesting 30-minute talks with representatives from German companies. A total of approximately 60 official meetings and numerous informal business meetings were held. Some of these went so well that Egyptian and Tunisian participants already arranged a follow-up visit with the German company they had talked with before they left Germany to discuss plans for cooperation in more detail.
The Tunisian participant Mahdi Ghribi found potential partners in the German companies ERK Eckrohrkessel GmbH and Kraftwerks-Service Cottbus Anlagenbau GmbH (KSC). Ghribi is Deputy Commercial Manager at the Tunesian firm Socomenin, which produces pressure vessels and heat exchangers. It was his goal to find a strategic partner in Germany posting in the field of engineering to work together with on tenders for larger projects or in the German market, the MENA region, or in Africa for heat exchangers. ERK Eckrohrkessel GmbH grants licences to manufacturers and engineering companies for the production of corner tube systems without any geographical restrictions. The company is looking for new strategic partners in Africa and the MENA region. Socomenin has declared its interest in producing medium-sized and large boiler systems for the MENA region, western Africa and the Mediterranean region. Both companies are at an advanced level of negotiations to complete transfer of knowhow for ERK boiler technology.
KSC Kraftwerks-Service Cottbus Anlagenbau GmbH is a medium-sized company specializing in piping technology, steel and plant construction, condenser and container construction, railway vehicle construction, transformer and electrical installation services, and services for compressors and blowers. New energy trends in Germany have prompted the company to look for partners to help it diversify. Ghribi’s company Socomenin has a good chance of fulfilling such a role and producing greater quantities of condensers, heat exchangers and containers.
A successful business cooperation had thereby started to take flight. The managers now have plenty of work ahead to implement their plans.
By Jörg Kalmbach
Carl Duisberg Centres, Cologne