In the spring of 2014, Vietnamese executives from the middle and upper management levels with little or no knowledge of English had a chance to participate in the MP. Interpreters and Vietnamese-speaking tutors made it easier for the participants to cope in Germany. A special appeal to the guests from Vietnam was the visit of the Bremen Cotton Exchange.
Celle. Trading in cotton has a long tradition in the Hanseatic city of Bremen. The Bremen Cotton Exchange an international commodity organisation which, together with 16 other cotton exchanges, is concerned with uniform rules for the global cotton trade is located here. The members of the Cotton Exchange come from 30 countries and range from producers and traders through to processors, banks, insurance companies, haulage contractors and manufacturers of textile machinery. In cooperation with Faserinstitut Bremen (FIBRE), the association with legal capacity provides technology and know-how for testing cotton and also organises conferences and seminars at which the international community of the cotton industry discusses the harmonisation of trade rules.
Irrespective of their individual business fields, the visit to the Bremen Cotton Exchange was very informative for all of the Vietnamese participants, whose home country is the fourth largest textile exporter. The head of Quality Management, Karsten Froese, impressed his guests with German logistic concepts, quality management and the high importance attached to sustainability in German companies. Now the company Viet Spinning and Weaving Co., Ltd. (VISAW) wants to apply for membership of the Bremen Cotton Exchange in order to benefit from its know-how and network. “No matter where the cotton comes from – the quality is decisive. In the laboratory all products are tested according to the same standards. That is new to us”, admits Truong Thi Thu Ha, General Director of VISAW. The company in the vicinity of Hanoi produces cotton and polyester yarn, but also ready-made products such as towels. In order to modernise the production facilities Tran Ngoc Trung visited Trützschler GmbH & Co. KG in Mönchengladbach. General Director, who is responsible for the production at VISAW, found the machinery at Trützschler GmbH technically suitable, and now both sides are seeking a partnership.
The fact that German companies have a strong economic interest in Vietnam was evident from the number of visitors at the cooperation exchange at the Chamber of Commerce and Industry in Hanover on 17 February 2014. There arose also a contact between the Vietnamese brewery Sabeco, a state-owned company with approx. 10,000 employees, and the Lower Saxony Ministry of Economic Affairs. Two weeks later, Daniela Behrens, State Secretary of Lower Saxony, travelled with a trade delegation to Indonesia and Vietnam. In Ho Chi Minh City, the delegation visited a beer brewery belonging to Sabeco.
On the initiative of GIZ and the Vietnamese partner VCCI, 16 decision-makers completed the Programme at German Management Academy (DMAN) in Celle. A large part of the group consisted of owners of companies from industries such as textile production, food trade, building, logistics, stationery, musical instruments, synthetic products and pharmaceuticals.
By Inga Markwart