Sherif Elbialy at the company Epple Druckfarben AG in AugsburgSherif Elbialy is quite pleased to have participated in the Manager Training Programme in 2014. While involved in numerous group visits and one-on-one meetings he was able to establish several valuable contacts, including a planned cooperation with the company Epple Druckfarben AG in Augsburg signed on 23 October 2014. The agreement covers the import of 100 to 120 tonnes of colour toner to Alexandria, resulting in a total contractual volume of about half a million euros.
Elsafa for Printing is a family business that has been producing cardboard packaging and printed materials for larger companies such as Nestle, Unilever, Kraft, Henkel and Cadbury for the past 32 years. The company is based in Alexandria and currently has 620 employees. Annual revenue for 2014 amounted to about 35 million euros. As part of the meeting with Epple Druckfarben, Elbialy visited their research and production facilities and discussed his plans with Managing Director Joachim Erlach and Sales Manager Bert Scheelhaas, who is responsible for the Egypt and Middle East region.
What Elbialy has in mind is a new production line specially designed for the food industry. Epple’s toners are especially well suited to this kind of application because they easily fulfil industry health guidelines. This future cooperation will enable Elbialy to achieve increased efficiency and profitability in sales distribution and create new inroads for his business unit’s most important resources. In the weeks to come Epple will deliver material samples so that the specifications for Elsafa for Printing’s needs can be more precisely defined. All parties are looking forward to a mutually productive business relationship.
By Eva Daub
TÜV Rheinland Akademie GmbH, Cologne