Fit for Partnership with Germany
Manager Training Programme of the Federal Ministry for Economic Affairs and Energy
Export Manager Malkhaz Chakaberia wanted to find out how popular his lemonade “made in Georgia” was in Germany. The sobering result: the soft drink is too sweet for German taste buds. The enlightening result: he can sell it nevertheless because he has found a niche market for it. Continue reading
Georgia is the new partner country in the Manager Training Programme (MP) in 2016. The pilot group, with 18 executives from middle and upper management levels, came to Germany with high expectations. Continue reading