Between Tradition and Industry 4.0

The first Iranian Manager Training Programme participants came to Germany at the end of 2016. The curriculum included expert seminars and company visits to traditional German firms which use innovative management to ensure their success on the global market.

The first Iranian Manager Training Programme participants came to Germany at the end of 2016. The curriculum included expert seminars and company visits to traditional German firms which use innovative management to ensure their success on the global market.

Weil der Stadt / Ditzingen. Fortuna Spezialmaschinen GmbH based in Weil der Stadt can look back on over 100 years of tradition and serves as an excellent example of a successful transition into the modern age.

It is a global market leader in machines for splitting and skiving leather, plastics and rubber, and also offers highly efficient solutions for the liquid packaging carton industry. The company’s 90 per cent export rate and machines of exceptional quality speak for themselves. Owner Tilo Ullmer sees exclusive production in Germany and in-house training of all employees and executives as the keys to his firm’s success. He also feels his role as an owner-manager, carrying full responsibility, has clear advantages over bringing in management from external sources. It creates consumer confidence, and therefore the possibility to compete with the best quality and most expensive products on the market. This company visit was, which expanded on the topic “global business process management”, provided the participants with a valuable experience. Some took the opportunity to arrange another meeting for a later date in Teheran. One tangible outcome was that a participant put an Iranian partner, who had been searching for such specialist machines for quite some time, in touch with Fortuna. “I am so glad we got to visit Fortuna. Their expertise really impressed me, so I immediately put them in contact with one of my business partners. He plans to purchase a Fortuna machine in the very near future”, Abdolreza Mohammadpour, Head of Research and Development at Farassan in Iran, says.

Due to its ground-breaking developments, Trumpf Werkzeugmaschinen in Ditzingen is playing a key role in Industry 4.0, which is currently a very hot topic. So it was unsurprising that the company visit focused on innovation and lean management concerning the IT-networking of production and services. The Iranian participants were also impressed by the tour of the technology centre, and especially by the precision of the manufacturing. The tour concluded with a return to tradition: a visit to the in-house Trumpf museum that honours the firm’s rich history by illustrating historical milestones and technical highlights.