A Look at Tomorrow’s Industry

Robots, machinery, artificial intelligence, automation and numerous further technologies serve to give us some insight into the major changes ahead in the industrial sector. Mechanical engineering and software already go hand in hand. At Hannover Messe 2019, 14 Tunisian executives were won over by the possibilities for industry and technology.

Hannover Messe is the leading trade fair for industry and technology and has become a showcase for industrial transformation. With 6,500 exhibitors, more than 215,000 visitors, 80 forums, lectures and conferences – these figures speak for themselves. Here the world comes together and provides insights into the technological solutions of tomorrow. Every year, businesses and experts from all over the world meet in Hanover to present their products and exchange information and views on the latest developments. The regular presence of German Chancellor Angela Merkel as guest and speaker, who this year will once again open the trade fair, shows how important this exhibition is for Germany as an industrial location.

The group of Tunisian entrepreneurs from the Manager Training Programme certainly did not want to miss the special opportunity for an exchange with businesses and for experiencing the latest technologies. To keep an overview of the technologies, innovative solutions and enterprises, the executives drew up their own programme in advance and used the matchmaking tools provided by Hannover Messe to make appointments with representatives of other firms.

After the MP participants had completed their own programme, they had a guided tour on the topic of innovative logistics. At the stands of the firms Bossard, Endress+Hauser Messtechnik, Phoenix Contact, SAP Deutschland and SSI Schäfer, the respective representatives demonstrated their products, answered the Tunisian executives’ questions and provided information. Many of the entrepreneurs were particularly impressed by the SAP stand. “You can operate the robot without using your hands at all, just with your eyes. That is like having a third arm”, Anouar M’Saad said in astonishment about the eye tracking system, with which input can be given to a terminal using one’s eyes. These commands are then carried out by the robot arm.

After a further trade fair event within the scope of “Made in Berlin. Digitally Inspired” (#Berlinproduziert. digital inspiriert), which was about connecting traditional industry and the future of digitalisation, the Tunisian executives were clearly exhausted. Nevertheless, they were all enthusiastic about their experiences: “An incredible trade fair! It was an explosion of the latest innovations; artificial intelligence, automation and enterprise resource planning, just to mention a few”, was Wissem Smiri’s description of his impressions. Hannover Messe will remain a memorable experience for the Tunisian MP participants, some of whom will most probably be back.